Janelle Applequist's Broadcast Pharmaceutical Advertising in the United States: PDF

By Janelle Applequist

How frequently will we cease to acknowledge what pharmaceutical ads are telling us? Broadcast Pharmaceutical advertisements within the usa: major Time tablet Pushers engages with this question to incorporate how pharmaceutical businesses are shaping the that means of drug interventions for people and the ways that pharmaceutical ads body problems with identification and illustration for sufferers and health and wellbeing care. Such matters spotlight how sufferers are being framed as shoppers in those ads, which then allows the commodification of health and wellbeing care to be celebrated. any such social gathering has powerful ideological implications, together with definitions of “the stable life,” sufferer enterprise, and the position of DTCAs in such depictions. by means of defining and discussing medicalization, pharmaceuticalization, and commodity fetishism, this booklet introduces how the time period “pharmaceutical fetishism” can act as a way for describing the commodification of brand-name pharmaceutical medications, which, through ads and promotional tradition, ignores large-scale construction and for-profit causes of “big pharma.”

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Broadcast Pharmaceutical Advertising in the United States: Primetime Pill Pushers by Janelle Applequist

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