By Benjamin W.L. Derhy Kurtz,Mélanie Bourdaa
This quantity builds on prior notions of transmedia practices to enhance the concept that of transtexts, that allows you to account for either the commercial and user-generated contributions to the cross-media enlargement of a narrative universe. at the one hand exists business transmedia texts, produced via supposedly authoritative authors or entities and directed to energetic audiences within the target of fostering engagement. nonetheless are fan-produced transmedia texts, essentially meant for fellow participants of the fan groups, with the net taking into account connections and collaboration among enthusiasts. via either case stories and extra normal analyses of viewers participation and reception, applying the inventive, advertising, textual, commercial, cultural, social, geographical, technological, historic, monetary and criminal views, this multidisciplinary assortment goals to extend our realizing of either transmedia storytelling and fan-produced transmedia texts.